We help companies develop products and services customers want and eliminate the waste and frustration of launching product duds.
There are five basic reasons product fail in the market. In this free report, we discuss these five failures and provide remedies to alleviate failure.
Our innovation and new product development approach creates new customers and predictable new growth
iNPD Center is an experienced team of innovation leaders and product development professionals with a track record of launching successful new products across multiple industries. We have led the transformation of development teams from producing “me-too” products to launching “game-changing” products both as senior executives in charge of new product development and as business consultants working with both established firms and early stage companies.
Our typical clients are technology oriented and/or b2b companies or divisions who have had success in the past but today are struggling with launching a steady stream of successful new products. We work with them to discover and accelerate ideas into profitable new products and businesses by improving their ability to manage and execute the fuzzy front end of innovation and new product development.
Innovation and product development are strategic choices a company makes to compete to win. ... Read More >>
No matter how good a potential invention appears on paper and in the R&D lab, if it doe ... Read More >>
Accelerating the time it takes to identify and transform a great idea into a successful new ... Read More >>