Why iNPD?

iNPD Center is an experienced team of innovation leaders and product development professionals with a track record of launching successful new products across multiple industries. We have led the transformation of development teams from producing “me-too” products to launching “game-changing” products both as senior executives in charge of new product development and as business consultants working with both established firms and early stage companies.

Who We Work With

Our Approach

Our typical clients are technology oriented and b2b companies or divisions who have had success in the past but today are struggling with launching a steady stream of successful new products. We work with them to discover and transform great ideas into profitable new products and businesses by improving their ability to manage and execute the fuzzy front end of innovation and new product development.

How We Work

The Innovator's Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.

Get Your Free PDF Copy Here



Want To Play the Game of Innovation For the Long-Haul?

Then build your innovation strategy around the jobs-to-be-done innovation theory The way to ... Read More >>

I Get It! People Really Want Quarter Inch Holes, Not Quarter Inch Drills. But Now What?

In the last article, we took our initial job statements and explored if these jobs are prima ... Read More >>

Pick Your Spot to Compete and Win by Scoping the Total Job-To-Be-Done

In my previous articles (constructing a job statement, alternative job statement construct) ... Read More >>

Twitter Feed


© Copyright iNPD Center, 2012, 2013, 2014, 2015 All Rights Reserved. | Privacy