• Playing the Game of Innovation to Win

    We help companies develop products and services customers want and eliminate the waste and frustration of launching product duds.


  • Free PDF Copy of the “Innovator’s Playbook”

    Discovering and Transforming Great Ideas Into Breakthrough New Products



    Our innovation and new product development approach creates new customers and  predictable new growth


Why iNPD?

iNPD Center is an experienced team of innovation leaders and product development professionals with a track record of launching successful new products across multiple industries. We have led the transformation of development teams from producing “me-too” products to launching “game-changing” products both as senior executives in charge of new product development and as business consultants working with both established firms and early stage companies.

Who We Work With

Our Approach

Our typical clients are technology oriented and b2b companies or divisions who have had success in the past but today are struggling with launching a steady stream of successful new products. We work with them to discover and transform great ideas into profitable new products and businesses by improving their ability to manage and execute the fuzzy front end of innovation and new product development.

How We Work

The Innovator's Playbook

Discovering and Transforming Great Ideas Into Breakthrough New Products

The Innovator’s Playbook provides an innovation framework based on the "jobs-to-be-done" innovation theory pioneered by Clayton Christensen and others. This proven methodology frames innovation opportunities from the customer's perspective to create products and services that match the needs of the people who use it.

Get Your Free PDF Copy Here



How You Define The Job-To-Be-Done Can Make The Difference Between “Me-To” Products And Breakthrough Innovations

In my last article, we examined traveling locally from point A to point B as a “job-to-be- ... Read More >>

Create Compelling Customer Value Propositions By Understanding Important Jobs People Want To Get Done

Long ago, Peter Drucker famously said: “… the purpose of business is to create a custome ... Read More >>

The Innovator’s Playbook: Discovering and Transforming Great Ideas Into Breakthrough New Products

At long last, “The Innovator’s Playbook: How To Discover and Transform Great Ideas Into ... Read More >>

Twitter Feed


© Copyright iNPD Center, 2012, 2013, 2014, 2015 All Rights Reserved. | Privacy