• Playing the Game of Innovation to Win

    We help companies develop products and services customers want and eliminate the waste and frustration of launching product duds.

  • Free Report: Top Five Reasons New Products Fail

    There are five basic reasons product fail in the market. In this free report, we discuss these five failures and provide remedies to alleviate failure.

  • CREATE A COMPETITIVE EDGE IN YOUR MARKET.

    Our innovation and new product development approach creates new customers and  predictable new growth

Why iNPD?

iNPD Center is an experienced team of innovation leaders and product development professionals with a track record of launching successful new products across multiple industries. We have led the transformation of development teams from producing “me-too” products to launching “game-changing” products both as senior executives in charge of new product development and as business consultants working with both established firms and early stage companies.

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Our Approach

Our typical clients are technology oriented and b2b companies or divisions who have had success in the past but today are struggling with launching a steady stream of successful new products. We work with them to discover and transform great ideas into profitable new products and businesses by improving their ability to manage and execute the fuzzy front end of innovation and new product development.

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Free Report

There are five basic reasons product fail in the market. These failures are avoidable if we can understand the underlying root causes. In this free report, we discuss these five failures and provide several remedies to alleviate failure.

Download the report

Free report

     

News

Why Disruption Isn’t The Only Play In The Book When It Comes To New Innovations

In my last article I explored Clayton Christensen’s Disruption Theory as a viable market e ... Read More >>

Playing the Game of Innovation to Win: The Disruption Play

Up here in the Silicon Valley, a favorite play for startups is the disruption play. Just abo ... Read More >>

How Did Dell Create Its Breakthrough Success?

Once upon a time, Dell Computer stood tall as one of the most successful and innovative tech ... Read More >>

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